Why WordPress is the best CMS for SEO
Search engine optimisation (SEO) is critical to your website’s success.
While it’s advisable to strike a healthy balance between pay-per-click (PPC) and SEO, organic traffic accounts for 53% of internet traffic and has a higher conversion rate.
It’s a given that not every visitor who lands on your site will convert. That’s why it’s important to maximise the number of visitors your site gets and improve the quality of those visitors – and SEO is the way to do this.
By implementing a robust SEO strategy your business will benefit from greater visibility, which ensures your offering is seen by qualified prospects who are actively interested in what you sell and are more likely to convert.
Now, all of this is well and good, but won’t you need a skilled developer to execute an SEO strategy? With WordPress, the opposite is true.
WordPress’ user-friendly interface means that just about anyone, whether you’re a seasoned SEO pro or complete novice, can implement best practices in a matter of clicks.
So – what is it that sets WordPress apart from other CMS when it comes to SEO? Allow us to explain…