2. Modernise your marketing approach
As a business owner, you’re always on the lookout for new ways to engage your target audience and stay ahead of the competition.
One way to do this is to utilise the technology at your disposal, which allows you to target the right prospect at the right time.
Historically, business owners have used a variety of traditional marketing techniques to communicate with their target audience, from direct mail and TV ads to billboards and print. But as new technologies emerge, the traction these once effective methods enjoyed with consumers is waning.
In the housing sector, augmented and virtual reality technology are being used to provide prospective tenants and homeowners with a more on-demand service. It’s no longer necessary to contact an estate agent and arrange a viewing at a specific time, when virtual viewings can be carried out with the click of a button.
This technology provides customers with all the information they would get from a traditional viewing – property layout, décor, fixtures and furnishings – but with the added convenience of being able to do it independently and on their own terms.
Other technologies like influencer marketing and chatbots are being used to engage and deliver more value to customers. In the case of chatbots, customers can receive instant answers to their queries, and influencer marketing uses public figures they are already invested in and familiar with to build trust with brands.
The use of social media also provides a more intimate touchpoint for customers, and it can help save your business a lot of time too.
Social media scheduling platforms like Hootsuite or Later are an invaluable tool for your business to utilise. They enable you to plan content ahead of time, in effect allowing your marketing activities to take care of themselves, ensuring you share regular and valuable content with your desired target audience.
Marketing automation is another fruitful avenue that businesses should also be looking to exploit. By using website stats, search intent optimisation and heatmaps to determine how users interact with a web page, businesses can better understand their customers and deliver the right content at the right time.
With the help of marketing automation software, businesses are able to create personalised marketing en masse. This drives qualified prospects to the content they want and enables businesses to continue to engage with personalised workflows, nurturing a sense of loyalty and making them more likely to refer family and friends.