Here’s another example for you from our client base. One of our customers uses the WordPress Job Manager to filter jobs via location, keyword and categories – but there’s no SEO value to the filters.
Our developers extended Yoast without changing the code, so that the client could create unique content for that specific job. By adding keywords and optimising the URL and titles for each job (construction jobs, art jobs etc), the website becomes more visible to search engines.
Our Front End Developer James Schofield explained: “Their SEO value should be massively boosted and the client should start ranking for all sorts of different jobs/job categories, rather than just the one job board page.
“This is all made possible via WordPress’ hooks, which hook into various parts of the plugin’s functionality to extend, modify and add to it, without having to edit the plugin’s core files.”
3. It saves time
Modifying your website needs to be as easy as possible – when you’re running your business, you don’t have time to waste.
No matter what request a customer has, there’s nearly always a WordPress plugin that we can find. This saves our developers a huge amount of time, which means we can get your website live much quicker.
Our Head of Front-End Development Daniel Edwards, added: “There’s a lot of off-the-shelf functionality with plugins. It’s really quick and easy for developers to work with, so it’s typically cheaper and faster to get a site built with WordPress than a bespoke CMS.”
WordPress is as easy to use for tech beginners as it is for experienced developers.
When we’ve finished building your website, we can give customers a tutorial on how the key themes of WordPress works, such as adding blogs or changing prices.
It means that you don’t have to wait for us to make any changes – you can do it yourself (with support available from us if you need it of course.)
Other website builders such as Joomla and Drupal require technical knowledge of HTML, CSS and the programming language PHP. WordPress includes features for beginners, which means no coding or programming is required.
We can build your website faster, and you can make changes that suit your business needs.