1. Yoast SEO
You can have the most beautifully designed website, with a plethora of cutting-edge features and bespoke functionality, but if no one can find it, what’s the point?
This is why SEO is such a crucial component to your website’s success. Although there are many ways to drive traffic to your site, none offer as much potential as search engines.
Content is still king in the world of SEO. It engages the reader, increases search engine rankings and traffic, and increases the likelihood of quality links from other sites.
But without understanding the dark arts of SEO, you’ll struggle to do any of this.
The most popular plugin on WordPress is Yoast SEO. Simply put, it’s a must-have, and it’s completely free.
Not only will this tool help improve your search engine ranking, but it will also analyse your content’s readability. In an age where user attention spans are shrinking and they have access to more content than ever, the scannability of your content will be a deciding factor in whether or not they remain engaged.
Search engine optimisation can be daunting, but the magic of Yoast SEO is how it breaks down the complexity of SEO into something user-friendly for the whole marketing team. A traffic light system guides you through the process of adding meta descriptions and adding keywords is made easy with clearly labelled fields.