The importance of user testing
Design isn’t just about looking good – a website or app needs to create an easy user journey, a user experience that reflects well on your business and drives outcomes that benefit your organisation.
That’s why user testing is such an important part of the Discovery phase of our projects.
We get a look and feel for your project at the Discovery stage.
Understanding how a user behaves with a website or app gives insight into how a product should be designed. We base our designs on these user stories so we’re not wasting time creating designs you don’t need.
User testing may include:
- A/B testing: Testing multiple versions of a site to discover how users interact with it
- Focus groups: We gather opinions about a product or service
- Surveys: This gauges user experience and satisfaction
- Heat maps: This gives a visual representation of user activity
While this may seem like a lot of preparation before building the actual site, it saves time in the long run because all the data we collect is shared with our customers.
The demographics of people who will use your site are also important to consider.
Could someone aged 90 use the website in the same way as someone aged six?
Could someone with poor reception or signal access your site?
Does your design exclude a certain group of people in any way?
Accessibility needs to be considered for as wide a range of people as possible. If you don’t consider these factors at this stage, it can add time to your build. This clarity allows our designers and developers to build your website or app at speed.
Design is carried out in sprints when needed, to avoid us designing elements customers don’t need.