How mobile can boost business performance
Nearly everyone has a smartphone in their pocket these days – 6.37 billion of us to be exact. That equates to just over 80% of the world’s population.
It’s estimated that the average person spends more than three hours a day scrolling, swiping, clicking and liking.
Our phones are the primary means we use to connect and communicate, not only with each other, but the world around us. As a result, mobile app usage has accelerated dramatically, and it’s driven a surge in demand among businesses of all sizes, across all sectors.
Beyond delivering services and goods to customers, business owners can utilise apps to boost their return on investment in a variety of ways.
So – from improving brand visibility and communicating with customers in real-time, to gathering better quality customer data and reaching new audiences – here are a few ways that apps can be that essential tool that helps you leverage business growth.