How prototyping will help test your market fit
Having a great idea is one thing – but whether or not it’s valuable for your users is another.
Checking the viability of your product to ensure it solves user problems or adds to their experience is critical, if you want to create something truly memorable in your sector. That’s where prototyping can help you.
Think of it a bit like a “draft” version of your end product.
Something that allows you to test your user assumptions, and create measurable hypotheses that can be validated and tested with your stakeholders and audience.
Here’s a quick overview of why we think prototyping is so important to your next digital project.