Release strategies for your mobile app
Once your mobile app has been released to your users, there’s no way of recalling it.
This is why it’s so important to have a defined strategy in place.
A robust release strategy will anticipate potential bugs and ensure stakeholder expectations are met, and it will also define how your brand responds to poor customer feedback, changes in the market and technology advancements.
Generally speaking, users like to see new features, improvements, and bug fixes – especially if they’ve parted with money to download or subscribe to an app. Regular releases demonstrate value to your users and highlight that the app they’ve bought into is always evolving.
But factors like the temptation to add just one more feature, endless feedback, and external dependencies, can all delay your release. Understanding these factors is the first step to devising a successful release strategy.
Below are 6B’s top tips for developing a release strategy that actually works: