Why the digital patient experience is critical to healthcare
Traditionally, healthcare has always been a physician-led experience.
It would involve a linear sequence of a patient experiencing symptoms, booking an appointment, finding a diagnosis and then treating or managing it. This meant a few key drawbacks though:
- Data on events happening outside the physician’s office weren’t captured
- Emotions and behaviours were not considered, which can impact treatment
- Self-monitoring and self-management is harder to implement
- A generic approach had to be administered, which didn’t take a patient’s individual circumstances into account
A big reason for this process was the fact that patients didn’t have access to the information or expertise that they needed.
But things have changed. Now, one in every 20 Google searches is related to health, according to research by Iqvia.
This drastic improvement and increase in accessibility to information has completely transformed the perception of healthcare; it’s empowered patients to take their health into their own hands, seek out answers there and then – rather than waiting until the next available appointment.
Now, the digital journey for a patient doesn’t start and end with the physician inputting data – it’s the moment a patient decides to look for a solution.