As consumers spend more and more time online, the importance for your business to have a strong online presence cannot be overstated; it should form the backbone of your strategy as a business. The modern day consumer will leverage what information is available to them online to help make better purchasing decisions. So your website is in effect your business’ gateway to the world, and it will enable your brand to cast its net far wider than any form of traditional advertising or marketing ever could. A website not only strengthens your brand’s credibility, creating the impression of a globally successful business, but it also helps to generate more leads, educate your target audience, and provides around the clock accessibility.
Regardless of the size of your business or what market sector you operate in, the cost of not having a website isn’t worth thinking about. Chances are your closest competitors already have a website, and your existing customers will naturally expect your business to already have one. So with these two factors in mind, your business runs the risk of losing once loyal customers as they search for an alternative brand that can satisfy their needs. And nobody wants that.
Our web design Leeds team consists of numerous talented full-stack developers, which means we’re capable of seeing your website development project right the way through from start to finish. This is something unique in our industry, as most web design agencies will only specialise in part of the process, and it will provide your business with greater consistency and an overall superior website. Our team of front-end developers will be responsible for creating visually appealing and stimulating user interfaces in technologies like React and Gatsby, while our back-end developers take care of everything that isn’t visible to the user but powers the website.
Here is a list of the web design Leeds services that we offer:
Our web design Leeds team of designers use the latest design trends to help create a website that will leave a lasting impression on your target market and is intuitive to navigate. Every component and feature that we incorporate into your site will be user-orientated and will help to enhance the overall user experience.
Whether we’re starting from scratch, improving your existing website, or transferring your old site to a new CMS, 6B’s work in web development will ensure that your website performs at maximum speed and can handle an increase in traffic.
Search Engine Optimisation (SEO)
During the design and development phase of your website, SEO will be a key consideration when populating content. Our technical SEO and quality assurance team undertake an extensive analysis of the keywords you want to rank for based on your competitors, location and search volume, to ensure these pages are optimised.
Content Management System (CMS)
We develop in a variety of modern programming languages and use a variety of CMS, such as WordPress, Kentico and Headless, as well as developing bespoke CMS where necessary. We’ll assess the needs of your website and decide on which CMS best meets those needs, so you can create, edit and publish content more easily.
Once your website has gone live, we will continue to host the site for you and this means that you’ll have access to our team of developers to fix any bugs or advise on any issues as and when they occur.
Domain name registration
The name of your website is of huge importance. It’s how users looking to interact with your brand online will reach you, so it needs to be related to your brand, reliable and memorable. 6B can take care of the entire domain registration process, from purchase through to managing and renewing the contract for your chosen domain name.
A lot of company websites will feature a database of some sort, such as a payments database. 6B will work with your business to ensure that the database you need for your business to function online is fully integrated with your new website in a secure and reliable way.
As part of our web design services, 6B will help your company source imagery to complement written content. We will use professional sites such as Shutterstock to source appropriate imagery and obtain your approval before we purchase them. When it comes to written content, this will be predominantly populated by your business as you’re best placed to write about what you do, but we do have an in-house copywriting team who can do this for you at an added cost.
Once we have launched your site and it is live, we have the in-house technical expertise to advise on how best to maximise traffic to your website using pay-per-click advertising. This will enable your website to appear at the very top of the search results and we can develop specific landing pages to help boost your conversion rate once users visit your site.
Our web design Leeds team are also capable of designing and building fully functional ecommerce websites, including necessary features such as easy to populate content management systems, discount and promotional tools, and an easy-to-use checkout.