Nearly every mobile app you can think of uses APIs. From social media apps you endlessly scroll through to the banking app you use to send money – mobile APIs should form the foundation of your mobile app strategy. If you want your mobile app to function smoothly and efficiently, then you’ll need an API.
Without mobile APIs, it’s virtually impossible to turn massive amounts of data into a usable framework on a mobile device. Ultimately, this translates into a negative user experience, which means your users will turn their attention elsewhere, and more than likely, to a competitor app that uses an API.
But what exactly is an API? It’s an acronym; it stands for Application Programming Interface. Essentially, it’s a piece of software that enables interaction between multiple applications. In layman’s terms, it allows different apps to talk to each other and share information, but it can also be used to extend the functionality of a mobile app as well.
The true test of an app’s value isn’t just how it looks, it’s about the value it can deliver to users, and subsequently what users can do with it. Central to any app’s value is being able to access and manage data.
APIs offer developers and users integration; they’re an enabler for extending your company’s reach beyond its current limitations. For developers, this means making the task of building far easier. For users, this translates to an enhanced digital experience and more information at their fingertips.
As user demand and capabilities become more sophisticated, apps will become more reliant on pulling data from multiple sources, and a simple way to connect data into the presentational layer is critical. As a mobile app owner, you’ll be left with two choices: purchase a ready made API, or go for something custom-built to your organisation’s specific needs.
At 6B, we can facilitate both, depending on what will meet your business objectives best in the long run. The beauty of APIs is that they’re as varied as the apps and web apps they’re built to support; if you’re looking for something very specific but can’t find an existing API to suit your needs, then hiring an app development partner like us is the way to go.
Getting the expertise and the industry experience that a development partner can bring to the table can make a big difference in your mobile app development project.