… be it tech advancement and shifting customer expectations, or the lengthy, manual internal processes still heavily in use.
Digitisation can have an impact across the board – whether your focus is on the fleet management and supply chain services that come with B2B contracts, or the opportunity in the B2C market posed by still-falling private ownership numbers.
Having been the technical partner behind several vehicle leasing organisations, we understand the growing complexity of the market, how technology can help set you apart from competitors, as well as the potential barriers to adoption you might face.
Slow, outdated systems that waste resources. The manual processes around fleet management and supply chains that still plague your company. Or are eco-efficiency values the focus for you, as more restrictions come into play around congestion, emissions and fleet safety, while demand for electric vehicles is on the rise?
In 2020, a Capgemini study found that 72% of customers surveyed expected to be able to complete their entire vehicle leasing journey online. This figure is only set to rise as digital consumer behaviour calls for more online touchpoints with your team, stronger self-service offerings, but with the personalised touch they’ve come to expect from their wider purchasing experiences. Seamless channel integration and convenience are key to new and existing loyalty.
Whether it’s stock and fleet management for larger contracts, or the fulfilment of emerging consumer needs online, manual processes cannot be relied upon anymore for speed and efficiency (when compared to the fierce competition of today’s market). The key to success – and the current gap for many – is end-to-end system automation that reduces human error and risk, while boosting results.
Vehicle leasing companies have a wealth of data available to them that can be used to improve their business, predict trends and help evolve their offering to fit the rapid pace of the market. Prognostics data, internal processes, customer preferences, user journeys, stock control – the issue is, where do you start in turning thousands of data points into useful, productive action?
Consumers don’t want to be tied to one vehicle. They want low maintenance costs, flexibility and constant access to newer products (as they’ve come to expect elsewhere). The evolving priorities of this customer base mean that they care less about car ownership, and more about changing vehicle usage. For B2C businesses, the rising demand for this subscription model for vehicle leasing poses a new and unique set of challenges.
Success is subjective, which is why we start every project by defining success – what does “a great solution” mean to you? There are a whole host of benefits to investing in the digital presence of your vehicle leasing offering, including:
We’re obsessed by client success – we love what we do, and we love making life easier for customers in every industry through our no-nonsense approach to tech.
Recent research suggests that the top three barriers to digitisation in the Vehicle Leasing sector are culture, system capabilities and skills. Luckily, our team can assist with all three, helping you encourage that critical digital mindset shift.
After designing and building well over 100 bespoke systems, we’re confident we can help you. But don’t take our word for it – check out our latest case study with Cars on Demand.