Throughout the eCommerce process we will drive every step – from the initial research and establishing user personas through to design, development and deploying live.
Research – We’ll firstly create a strategic brief based on a collaborative discussion of your goals, target audience, competitors, products and brand, ensuring we understand exactly who you and your audience are, and what you want them to say about your eCommerce website. User research and SEO is a key consideration during this phase and we will ensure your website sitemap and structure are user-centered and reflect the SEO goals of the website. From the research phase we will have a clear understanding of the design and development specifications for your website.
Design – Once we have established a clear strategy, we will design your eCommerce website. During the design process we will create user personas, user journeys, moodboards, wireframes and design prototypes. We will incorporate user experience features such as mega menus, sticky navigation and calls to action. Conversion Rate Optimisation (CRO) is extremely important, so we’ll ensure CTA’s are vibrant and encourage more purchases. We will work on design prototypes and through testing and ‘show and tells’ we will ensure we arrive at a design we are confident you and your audience will love, following design sign off we’ll push through to development.
Development – Following design we will develop your eCommerce website. We will develop your website using the right technology for your goals – from Woocommerce and Shopify to Kentico, 6B’s talented and multi-disciplinary in-house eCommerce Leeds team are here to guide you.