As a digital transformation agency, we recognise the immense benefits that widespread digital adoption can bring to any organisation. The integration of digital technology into all areas of an organisation can fundamentally transform how a business operates, impacting everything from systems, processes, workflow and culture. For many companies, the decision to embrace digital transformation is purely cost related, namely in that it helps reduce operational costs. However, the many benefits go far beyond saving money alone and can result in an enhanced customer experience, greater return on investment, and increased productivity.
Here are some of the benefits we’ve noticed at 6B as a digital transformation agency.
Improved data collection
Nearly every business collects a mountain of data – be it customer data or internal data about how their business operates on a day-to-day basis. But if this data isn’t optimised for analysis, it is relatively useless. Digital transformation enables businesses to use data as a way of driving the business forward, spotting new opportunities for growth and identifying areas of concern that need to be addressed. By incorporating data into your strategy as a business, you can extract real insights from raw data and enhance the way your company does business.
However, better collection of data doesn’t only equate to deeper insights about your customers. Enhanced data collection will allow your business to do things in a more secure way. You need to assess how data is being stored and shared as part of this process, ensuring that sensitive data is encrypted and only shared with the relevant people. Today’s consumers are more aware than ever of how their data is being collected, stored and shared, so by employing strong data measures you can begin to differentiate yourselves from your competitors and reaffirm trust in your brand.
Free up valuable resources
As a digital transformation agency, one of the main benefits 6B can bring to organisations wishing to increase digital adoption is the better management of resources within their company. Whether it’s manual processes that could be automated or integrating disparate systems, technology can facilitate this change and help eliminate non-value added tasks.
What’s important is for your business not to view digital transformation as a siloed, departmental effort – it has to spark a wider cultural change within your organisation. It should be viewed as the central component to your business’ efforts to increase efficiency and productivity. If you adopt this mindset, you’ll be pleasantly surprised about just how many resources across different departments and touchpoints will be freed up.
Data-driven customer insights
In a world where consumers have access to pretty much anything they could want or need at the touch of a button, expectations about what they expect from brands they interact with have soared. As a result, businesses have had to adapt to these changing expectations and deliver a better service.
Data is integral to finding out more about your customers and meeting their needs. By gaining a deeper understanding of your customers and their needs, you can tailor your offering with a personalised service and content strategy that is entirely user-centric and relevant to each customer.
Deliver a better customer experience
Better insights into what motivates your customers will ultimately lead to a more enhanced customer experience – one that is relevant and personalised to each individual customer. Digital transformation won’t only help to free up internal resources within your organisation, but it will also help to create a more intuitive and seamless customer journey. Whether it’s using chatbots to provide instant answers to queries, or customer portals to help users complete tasks autonomously, these technologies will improve their overall experience with your brand.
Consumers now have an endless choice of brands to interact with in any chosen market. If they don’t feel like their business is valued by a certain brand, they will turn their attention online and search for another one who can fulfil their needs. Providing a superior customer experience can go a long way to setting your business apart from your closest competitors.
Enable collaboration across departments
Remote working has become the norm since the start of the pandemic, with almost every business enabling staff to work a percentage of their contracted hours remotely. But even before this became a major element of modern day working, collaboration across departments has traditionally been difficult.
As a digital transformation agency, 6B knows first-hand of the incredible benefits that technology can bring when it comes to facilitating collaboration. Interactive documents and online applications like Slack have transformed the way we work together and the way we communicate with clients, allowing for seamless collaboration in real-time regardless of geographical location.
Innovation and agility are heightened
Any digital transformation agency prides itself on the ability to constantly innovate and work in an agile manner. Without technology, this simply wouldn’t be possible. For continued success in a business world that is constantly evolving due to technological advancements, the need to embrace emerging technologies has never been more prevalent.
Artificial intelligence and virtual reality are just two examples of technologies that businesses like yours can leverage to transform your digital operations and enhance your brand’s offering. Enhanced innovation and agility are not guaranteed by the adoption of new technology, but in doing so you can create a company culture where they at least have the chance to thrive.
As great as cutting costs is, we at 6B recognise the investment that’s needed from businesses to digitally transform themselves. This means that business owners ultimately want to know if their profits will yield a return from this investment – and the simple answer is yes.
By enhancing efficiency and productivity within your organisation, it is only natural that you will see an upturn in your profit margins. By empowering your team with the right tools and technology they need to do their job more effectively, you will more than likely recoup that initial investment and then some.