Digital Product Strategy

As part of our digital product strategy plan, we focus on how your team’s culture and environment impacts on how you operate. This allows us to work in tandem to devise a strategy that works around your unique business requirements.

Our product strategy agency also details your product vision. This should map out who the customer is, what values those customers have, and how these need to be in mind throughout every stage of the digital product strategy.

Discovery

During the discovery stage, it is important to bring stakeholders, developers, designers and researchers together. Ideas can be iterated and risks assessed to come up with a product that fulfils user need, and meets stakeholder criteria.

Functionality and capturing the user’s requirements are key to ensuring the success of your product.

By working closely together, we mark out key milestones on your product vision to develop a product journey that is clear, transparent and meets your specifications.

Ongoing product development

6B is not just a provider of technology – we partner and work together with your team to deliver a product that innovates and delights.

Our benefits include:

• Knowledge transfer – Our digital product strategy agency works alongside your team to ensure you have the organisational capabilities to maintain and improve your product, providing team augmentation if required.
• Resource planning – 6B works with your team to deliver your stakeholder’s long-term objectives for your product, using data and analytics to inform our decisions. 
• Agile methodology – Through regularly garnering user feedback using scrum, kanban and lean methods, our team can implement improvements to your product quicker than the traditional waterfall method. 
• Continual performance improvement – Every time an iteration is released, we assess your product’s performance, which allows us to adjust your product roadmap if priorities change, delivering comprehensive value for your stakeholders and users.