Automation is at the heart of change
Nowadays, automation plays a pivotal role in any sector, but in such a data-intensive and time-sensitive industry like property, it’s especially important. The adoption of automation frees up your workforce to focus on tasks that actually require human intelligence or the “personal touch”, creating more efficiencies and reducing human error.
We recognise the value of artificial and human intelligence – the two can, and should, complement each other.
Technologies like Robotic Process Automation (RPA) can schedule and track inspections and repairs via apps and checklists built to your specific business needs, automatically generating reports. By utilising RPA in this way, you’re proving more attentive to the needs of residents and delivering an enhanced digital journey, which makes your customers more likely to turn into brand advocates.
In an industry where vast sums of money change hands every day, automation is integral to ensuring payments are made seamlessly, in a secure and reliable way. Automated chatbots are equipped to assist tenants with paying rent – and where rent hasn’t been paid, businesses can issue automatic reminders to recoup missed payments.
But automation does so much more than simply manage existing tenants; it can be an invaluable asset to help generate more leads and attract suitable tenants in the first place. CRM tools can be synced with property search platforms to help generate more leads, tracking the activity of users and allowing agents to personalise their approach to different customers.
Also, with physical space at a premium and commercial properties commanding higher rent prices, automated land assessments can be used to uncover suitable developments for affordable housing. These tools are made up of large data sets and can automatically discount unsuitable sites, whilst assessing transport links and proximity to town centres for those deemed appropriate to build on.