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User research

User research by 6B. 6B is a user research specialist, and works with clients across the UK to deliver user-focused digital products and services that are driven by user research.

We adopt a people-first approach to user research and the implementation of digital products and services, working with clients to develop a detailed understanding of user requirements, and then conducting user research to deliver user-focused digital products and services.

User research agency

As a leading user research agency, we implement user research techniques that mitigate the risk of developing digital products and services that are not user-focused.

We utilise a range of tried-and-tested user research techniques to gain a detailed understanding of customer requirements, including:
Mapping of core processes, technologies and operations
Focus group sessions and presentations
A/B and multivariate testing
Pre- and post-design review
Surveys, phone/video interviews and insight workshops.

During user research, we analyse user needs and create user personas, which reflect the needs and behaviours of each user group. This allows us to provide your organisation with an accurate insight into the requirements of each user group.

6B’s user research is distilled into a comprehensive set of user experience guidelines, to ensure your digital products or services are user-focused, and can meet your requirements.

6B is a user research specialist, and won’t waste valuable time, effort and resources building products that don’t work for users – all of our digital products and services are delivered with the customer and end user in mind.

Our industry-leading team of UI/UX experts undertake comprehensive user research to map user requirements, validate and discard assumptions, and provide your organisation with valuable data and insights.

The result? A user-focused solution that delivers real value to your organisation, and to your customers.

A people-first approach

Our team of UI/UX experts work with organisations to research and implement digital products and services using a tried-and-tested methodology – leading, and guiding you through, research and discovery, to build a detailed understanding of user requirements and journeys, and to service design and develop user-focused solutions.

We don’t waste time and effort building the wrong things for the wrong people. User research ensures that real needs are identified and validated, and concepts are developed to reflect these needs.

Research approaches

We utilise tried-and-tested user research techniques to build a detailed understanding of your organisation’s user groups and their requirements.

Typically, we use a variety of methods to carry out this research, all of which can be carried out remotely, if necessary. This includes:

  • Detailed analysis of “as-is” operations, processes and technologies – before and after mapping of core processes
  • Focus group sessions, utilising A/B testing and/or multivariate testing
  • Pre- and post-design review with your user groups
  • Surveys, phone/video interviews and insight workshops.

Developing user personas

We provide your organisation with a “real world” insight into your user groups.

We distil each user group into user personas, with an “empathy map” outlining the overall aims and ambitions of each user group.

These personas are based around the behavioural principles, habits and requirements of each user group – the users’ needs and problems, and our insights.

This process is led by 6B – we actively seek your feedback, but the “leg-work” is conducted by our UX/UI experts.

Positive outcomes

Following a comprehensive research process, we will provide you with a clear set of actionable user experience guidelines – a series of practical approaches and techniques for creating and/or improving your product.

Why choose 6B for user research?

  • We have extensive experience delivering user research and user-focused solutions to clients across the UK
  • We adopt a people-first approach – actively leading, and guiding you through, research and discovery
  • We utilise a comprehensive range of user research techniques, to actively engage with your users and deliver user-focused solutions
  • We provide you with a realistic insight into your user groups, and then develop solutions that reflect the needs of your customers
  • We deliver positive outcomes – providing you with a product strategy and roadmap for delivering a user-focused solution, which meets the needs of your organisation and your customers.

 

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