User research by 6B. 6B is a user research specialist, and works with clients across the UK to deliver user-focused digital products and services that are driven by user research.
We adopt a people-first approach to user research and the implementation of digital products and services, working with clients to develop a detailed understanding of user requirements, and then conducting user research to deliver user-focused digital products and services.
User research agency
As a leading user research agency, we implement user research techniques that mitigate the risk of developing digital products and services that are not user-focused.
We utilise a range of tried-and-tested user research techniques to gain a detailed understanding of customer requirements, including:
Mapping of core processes, technologies and operations
Focus group sessions and presentations
A/B and multivariate testing
Pre- and post-design review
Surveys, phone/video interviews and insight workshops.
During user research, we analyse user needs and create user personas, which reflect the needs and behaviours of each user group. This allows us to provide your organisation with an accurate insight into the requirements of each user group.
6B’s user research is distilled into a comprehensive set of user experience guidelines, to ensure your digital products or services are user-focused, and can meet your requirements.
6B is a user research specialist, and won’t waste valuable time, effort and resources building products that don’t work for users – all of our digital products and services are delivered with the customer and end user in mind.