Google Analytics 4: everything you need to know
Since its launch back in 2005, Google Analytics has cemented itself as the gold standard for tracking website and marketing performance.
Tweaks, improvements and iterations to the service have been the proverbial hoops for marketers to jump through over the years – but in April, Google announced that it would be making a removal.
As of 1st July 2023 Universal Analytics will be replaced by Google Analytics 4, which is built differently to meet current and future needs for reporting and privacy.
But what does this mean? What will you have to do? And isn’t it so far away that it’s not worth fussing over just yet?
Allow us to explain…