Mobile app development for SMEs
If you’re an SME, you might be forgiven for thinking mobile app development is something solely for the big boys – the Facebooks and Spotifys of the world.
Your content and the slick website you paid an agency to design a couple of years ago give your customers everything they need, right? You let them know more about your business’ origins, what products or services you sell, and list the multiple ways they can get in contact with you.
In years gone by, this might have been enough. But not anymore.
Digital media plays a pivotal role in the lives of the modern consumer. Everything from checking who rang our doorbell to booking holiday accommodation can be done via an app.
Apps are convenient, personalised, and that’s why they’ve become the preferred method of interaction for many customers.
This is particularly clear when we look at enhanced loyalty among app users. Studies show that app customers spend 37% more than non-app customers with the same retailers – and they buy more frequently.
And the benefits of an app for your company don’t end there; by delivering a personalised experience and better value through an app, you can increase spend and loyalty among your existing customer base, and begin to expand your reach in completely new markets.
Let’s look at a few barriers and benefits to mobile app development for SMEs…