The mobile app is no longer reserved for multinational companies; the last decade has seen a meteoric rise in the number of mobile apps that consumers are using. More and more small and mid-sized businesses are following the trend, realising that having an effective mobile strategy in place involves more than having a mobile-friendly website. In today’s economy, having a mobile app is a necessity for any business that’s looking to compete and grow in a competitive business environment.
As a mobile app development agency, we’ve seen a huge surge in demand from businesses of all sizes looking to enhance their mobile strategy with a dedicated app. From independent cafes and restaurants to healthcare providers, every business is waking up to the benefits of having their own app to enhance their company’s digital strategy.
Here are the main benefits that we’ve noticed as a mobile app development agency.
Provide more value to your customer base
Business is all about the engagement you have with your customers when they seek out the products you sell or services you provide. Your customers want to be engaged in ways that they can’t be with other companies, and they want you to deliver value that they can’t get from any other brand.
So how can a mobile app help with this? By incorporating a mobile app into your business’ digital strategy, you can begin to offer rewards to the select customers that have subscribed to your app. Think of a mobile app as the new and improved loyalty card; you reward customers who download and use the app with discounts or giveaways, and this means they’ll be more engaged and more likely to turn into a repeat customer.
Engage with your audience on a deeper level
As a mobile app development agency, one of the key advantages of creating an app is the ability to tailor and personalise communications to individual customers. Rather than sending out generic mass communications, businesses can leverage user profile information to deliver a more personalised experience, which is what customers expect.
App user profile information can be used to segment and personalise the experience you deliver to individual customers – whether that’s recommending products based on previous purchases, or using push notifications at optimal times. By combining user location with individual user profiles, businesses can provide more relevant content that resonates with each user and strengthens their connection with the brand.
Discover your competitive edge
The decision not to develop a mobile app could be devastating for your business. As the reach of mobile continues to grow and consumer behavioural habits evolve, the default expectation will be for every business to have a mobile app. Creating a mobile app is your best chance of staying competitive and helping distinguish your brand from your competitors.
By focusing on the user journey that you’re able to offer to customers, you can generate greater awareness about your brand and create genuine recognition among your audience. An app that’s beautifully designed and incorporates useful features your customers want to see won’t only increase the frequency in which customers engage with your brand, but it will also make them more likely to spend money with your brand.
Strengthen customer loyalty
Although there should always be an emphasis on reaching new customers, how well you retain existing customers will always be a strong indicator of how successful you are. Mobile apps create a direct line of communication between your brand and your customers; it ensures that your brand remains at fingertip distance at all times and it helps you cut through the noise of advertising from other sources.
Mobile apps can be used to strengthen loyalty because it offers a more intimate touchpoint. Rather than paying for full page ads in a newspaper or radio slots, an app allows you to send personalised ads, promotions and notifications directly to the phones of your customers.
Capture better customer insights
A mobile app offers businesses the chance to gain a unique insight into their customers and what makes them tick. It’s an efficient and effective way to collect and analyse customer data, and it’s something we do a lot of at 6B for our clients as a mobile app development agency.
By capturing invaluable information on customer preferences and behaviour, this information can be leveraged to identify future trends and shape business strategies going forward. Using a mobile app enables your business to use data-driven marketing strategies that actively cater to the factors that motivate and influence your customers to purchase, and enable you to communicate with them in their preferred way.