Moving from discovery to development
To get a product market-ready your business needs to undergo a comprehensive discovery and development process. There needs to be a balance between the two which is rarely a priority for businesses.
An equal amount of resources and time need to be dedicated to a thorough discovery process which identifies the problem your product is trying to solve, and the development process which helps bring your idea to life.
If you spend too long on discovery then you risk never getting your product to market. If you spend too little time on discovery then you’ll develop a product that could well be useless and not meet any user needs.
Ultimately, what you discover will inform what you end up developing.
Discovery places our assumptions under the microscope and provides a workable UI/UX design to move forward with, while development takes this design, builds on it and delivers it to users.